The Pavilion of Ideas, project Heatherwick Studio, has won the five competitors who have entered in short-list of competition of projects of design of the British Pavilion for the World's fair which will take place in Shanghai (Shanghai 2010 Expo).
The pavilion looks as a box with one thousand beams. There is an illusion, that the bud from thin rods is groundless.
All thin rays are mobile and move together with a wind. On their tips colour diodes about which help it is possible to create on a surface various images are fixed.
In pavilion visitors become spectators of the action visualised on the huge screen.The external platform round pavilion becomes an exposition and an audience, and also a place for cafe and the shops surrounded with strips of a grass.
The pavilion will be as much as possible harmless, designers will try to use only processed materials. The object easy, not demanding the concrete basis, “gently concerns the earths” — so has been written in release.